Design : Identity

Created September 2003

Renter Registry Logo

The idea itself had some merit: a website that helped landlords qualify renters based on past renting history and helped renters find good landlords. So I came up with the idea of building a dwelling out of the letter R and building a street that had houses for landlords and tenants. Since the site would have three parts to it for landlords, renters and administrators, the lights would turn on when you moused over the icon that represented the entrance to each portion of the site. You can view the results of my experiments for the website layout on my test site. Unfortunately, the project did not progress past the conceptual stage.